Your Competitor Just Opened Next Door. Can You Survive 30 Days?
For twenty years your shawarma and grill takeaway has fed this street. About 1,500 meals a week, regulars who don’t need to order out loud, roughly $2,600 profit in a normal week. On Monday a national chain, Flame Box, opened next door with $6.90 meals, a huge ad budget and a head office willing to lose money for a while. They react to what you do. A reflexive price war plays to their strengths; there are other ways to fight.
- 4 weeksone page of decisions each
- +3 monthsRamadan, Eid and the chain’s next moves
- A rival that reactsit matches, escalates, retreats or quits